Industry: Peanut Butter & Fitness

Use Case: Leverage Customers’ Influence to increase sales

Integrations: Shopify, MoEngage (Mailing Tool)

Influencerbit Generated 800+ mentions in under 15 days from their Loyal Customers (The OG Influencers)

About MyFitness

MyFitness is one of the highest-rated Indian peanut butter brand (FDA Certified) with an entire nutritional product range to its name. Starting in 2018 with an aim to give every household access to high-quality tasty and nutritious food products, they have seen tremendous growth in the past few years. From sponsoring IPL Cricket teams to becoming the first Indian brand to sponsor Mr. Olympia (World’s most prestigious bodybuilding & fitness competition), they have seen exponential growth.

MyFitness and Influencer Marketing

MyFitness is super confident on Influencer Marketing right from the beginning. From having their brand ambassador as Fitness Youth Icon Sahil Khan (10M+ IG Followers) to getting cricket legend like Harsik Pandya (20M+ Followers) and Bollywood actors such as Kriti Sanon (45M+ followers), etc; they’ve seen the power and results that Influencer marketing brings to the table.

Problem

With this exponential growth and growing customer base, they wanted to harness the social influence of “their customers” that was slipping through the cracks.

They give their customers the best product and the best service and their customers loved them. They were looking for an “automated way” to get them to share their love for the brand on Instagram and get this word of mouth going to bring in more customers!

This is where InfluencerBit helped them to accomplish a fully automated strategy to utilize their customer’s social influence and bring in more sales.

Initial 30 Days Stats (TL;DR)

• 4500+ Customers added to their Influencer Program
  

  (With every month adding 4000+ more customers thus building a strong knit community)

• Qualified: 88% (150+ Instagram Followers)

• Total Organic Mentions from Customers: 800+

• Total Organic Impressions (Story+Post+Reels): 900k+

• Instagram usernames made into coupon codes: 700+

• Tracked Orders from these Codes: 410+

• New Customers (Placing order for the First Time seeing the story of their friends): 70% (WOM Magic!!)

• Influencers who purchased from their own code: 18%

• ROI on InfluencerBit (Only from Tracked Sales): 10X+

What did we do? The whole process!

Premise

Almost all customers of MyFitness are on Instagram. Our aim is to get them to share their experience with their Instagram fam and track the sales generated via this Word of Mouth.

Who was Eligible for this?

You can set multiple conditions based on follower count, engagement rate, influencer grade, Post count, etc in InfluencerBit Dashboard.
For MyFitness, the eligibility criteria was simple: any person with 150+ Instagram followers.

Incentive

If any eligible person mentions the brand (@myfitness in this case) on Instagram, their Instagram username is made into an active coupon for 10% discount for the next 30 days on MyFitness Website.

Communication (Email + Instagram DM)

1. Asking people for their Instagram Username at the Order Checkout

Once the customer has purchased the order they see the order confirmation screen. InfluencerBit embeds a widget asking them if they want to join the Brand’s influencer program.

Asking for Instagram username at order checkout

14% of the people give their Instagram username at Checkout

Every submission is enriched with Instagram stats like their follower-following-post counts and they’re tracked by our system when they mention the brand.

If they are eligible (more than 150+ followers), we mail them saying that their Instagram Username is now a Discount coupon for 10% off for your next orders.

To activate the code, just share your experience with the product and tag the brand on Instagram in a story.

Mail sent to people when they give us their Instagram username

All Emails are sent by your original mailing tool. We don’t wanna reinvent the wheel hence we integrate with any tool which you are using - Klaviyo, MailChimp, MoEngage, Omnisend, etc. There we create drip flows and reminders.

2. Mail them when they “receive the product”

For the other 86% of paid customers who didn’t give us their Instagram username at checkout, we mail them when they receive the product.

There we ask them for their honest experiences and if they wish to join the Influencer Program. If yes, all they need to do is mention the brand on Instagram.

Mail that goes out to them on the day they receive the product

3. What happens when they mention?

If they are eligible, we DM them a thank you / confirmation DM on Instagram that their Instagram username is now a Discount Code for 10% OFF after 15 minutes.

If we have their email (they came from order checkout), we also mail them the same info on their mail.

Instagram DM sent after 15 min of mention	Mail sent when they mention @myfitness

Thanking people for the mention and sharing the info that their Instagram username is now a coupon code on the website!

We also send them a DM after 22 hours to fill out the Influencer Program form if we don’t have their Email & contact. Adding more users to this ARMY of influencers to capitalize on!

After 22 hours, asking the people to join the Influencer Program if we don't have their emails /phone-number (Capturing Leads)

4. Customer’s Reaction

What customers actually want is acknowledgment. They want to be recognized and seen by the brands they love.

All these customers went crazy when they realized that the brand created “their instagram username” as a coupon code on their website. They loved that the brand took out time, checked their profile, and made their Instagram username into a coupon code! (Yes, It was us automating this all along 😉)

Their customers went crazy and loved that the brand created THEIR USERNAME as a coupon!!

Vis-a-Vis Sales, what type of Influencers Worked Best?

Top 30 Influencers in the order of the sales they generated VS their Follower counts

This validates the hypothesis of Nano-Micro Influencers having the ACTUAL INFLUENTIAL powers when it comes to sales.

Like what you see? Wanna try this for your brand for free?

If you are a brand with an Instagram-able product and want to automate WOM marketing on Autopilot, we would be more than happy to onboard you. Hop onto our 14 days completely free trial, let us set up your flows and you just see the results. 

Once satisfied with the results, then only proceed ahead!

Feel free to book a personalized demo or visit our website.